Guided Path
Getting Started with SAS® Customer Intelligence 360
Find your way around your omnichannel marketing platform
STEP 1
Introduction and Interface Familiarization
Learn how to navigate and consume the information and data available to you - such as notifications, performance results, and access to items and data relevant to you.
STEP 2
Functionality and Terminology
Understand the functionality of the three core components of SAS Customer Intelligence 360: data sources, a foundation solution, and connected destinations.
STEP 3
Accessing Your Data
Use the SAS Customer Intelligence 360 interface to collect and store data types such as website, mobile, and customer identity data. Only a few steps are required to gain actionable insights into customer behavior.
STEP 4
Audiences
Learn how to create Audiences, build segmentation, and activate them within SAS Customer Intelligence 360.
STEP 5
Real-time Journeys
Get started by developing and executing real-time journeys that deliver personalized digital interactions for customers and visitors within an omni-channel environment.
STEP 6
Performance Reporting
Learn how to use Insights to analyze, view, and interpret performance results to understand what drives your marketing efficiency and effectiveness.
Build your skills with confidence
Whether you're an existing user or just getting started, your next step starts here.
